History Publications
This section will include your articles, research papers, or other texts related to history, with a focus on European history but open to broader historical topics as well.
We welcome contributions from students who wish to explore historical events, figures, or processes, or who aim to raise awareness and spark discussion on significant historical themes.
Please check out our submission guidelines prior to submitting your application.
The USSR as an example of a bright political brand
Sklyarova Anastasiya Vadimovna
This article explores how the USSR can be seen as a powerful personal brand shaped by ideology, propaganda, visual symbols, and the leadership styles of Lenin and Stalin. Based on my original research, it analyzes how the Soviet state strategically used branding elements—such as values, audience targeting, and controlled media—to build a lasting and emotionally charged image. The article argues that the USSR’s identity was not just political, but also deeply rooted in cultural and psychological influence.